How to Get Out of Promotions

Promotions…we’re talking Gmail here. It’s like spam with lipstick, because NOBODY wants to read their promotion emails. Well, some people do, just like the people the people that click the links in their spam emails, aka the idiot list. There’s ONE reason that you are there and it’s yoru domain reptuation. You might say, “But my domain reputation is showing up as high on Postmaster Tools”. True dat! But do you think Big G is showing you everything?...

August 19, 2021 · 2 min · Matt

Building an Email List Without an Email List

You don’t actually need an email list to get started…All you need is a website. More importantly than a website, you need a brand. We in the email industry call this “alignment”. Alignment means that the people that you are sending emails to are expecting the emails! I say this because many people are actually suprised that they can’t just load in a million scraped leads and click BLAST on a viagara offer....

August 19, 2021 · 4 min · Matt